AI synthetic user testing platform

Test Figma prototypes with AI personas before recruiting users.

Paste a prototype link, define the task, and let a synthetic panel reveal where users hesitate, misread, click, and abandon the flow.

Run the sample test
500 synthetic users per Team run 10 min directional report window Top 5 fixes ranked by impact

Prototype lab

Run a usability simulation

Ready
500
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Live report

Checkout comprehension test

82clarity
68%completion
24%drop-off
5priority issues

Report output

From prototype uncertainty to a ranked usability plan.

Each run turns hundreds of synthetic task attempts into evidence your product, design, and growth teams can review together.

Prototype import

Paste a Figma link, test a public URL, or upload a screenshot set for early-stage flows.

Persona generator

Create synthetic users with goals, objections, device context, market fit, and research constraints.

Task-flow testing

Ask 50 to 500 AI users to complete a task and capture their paths, pauses, and drop-offs.

Sentiment feedback

Read natural-language reactions that explain confusion, trust, motivation, and hesitation.

Heatmaps and click maps

Visualize where attention went, what got clicked, and which elements created false affordances.

Priority report

Get the top usability issues, severity, likely conversion impact, and recommended UI changes.

Persona fidelity

Make research assumptions explicit before they become roadmap guesses.

SyntheticUser Lab creates a balanced panel of AI personas with motivations, objections, accessibility needs, prior knowledge, and device context. Each persona then attempts the same task so the report shows where behavior diverges by segment.

See the persona workflow
New evaluatorNeeds proof, skims pricing, worries about setup time.
Busy PMWants a report for Monday's roadmap meeting.
Agency leadLooks for white-label output and client-safe language.
Accessibility-aware userFlags visual hierarchy, contrast, and hidden affordances.

Validation loop

Designed for fast prototype decisions, not vanity feedback.

The workflow keeps every run tied to a task, a user segment, and a decision your team can make after the report.

1

Import

Bring in a Figma link, URL, or screenshots and define the exact user task.

2

Simulate

Generate AI personas and run task attempts with path, language, and attention tracking.

3

Prioritize

Review the top usability issues, likely conversion impact, and recommended UI changes.

4

Rerun

Test the revised prototype and compare completion, confidence, and drop-off movement.

Pricing

Start with the Team annual plan when you need credible prototype evidence.

Annual billing is selected by default and saves 50%. Team is the default plan for 500 synthetic users per run, collaboration, heatmaps, and exportable reports.

Indie

For solo founders and designers validating a focused flow.

$39.50/mo
$474 billed yearly. Save 50%.
5 tests / month50 synthetic users per test
  • Figma link, URL, and screenshot imports
  • AI persona generator
  • Task-flow path report
  • Top 5 usability issues
  • Email support

Agency

For research agencies, studios, and product orgs running validation for many teams.

$249.50/mo
$2,994 billed yearly. Save 50%.
Unlimited testsUnlimited synthetic users
  • Everything in Team
  • White-label reports
  • Client-ready decks
  • API access
  • Priority support

Before you run it

Useful guardrails for synthetic research.

Should this replace real user interviews?

No. Use it to catch obvious prototype friction, prepare sharper research questions, and compare options quickly. High-stakes product, medical, legal, financial, or regulated decisions still need appropriate human validation.

Can I test a Figma prototype that is not public?

The first version supports link-based and screenshot-based review patterns. For private prototypes, screenshots or controlled project access are safer than broad public links.

What happens after checkout?

Payment returns to the homepage after NOWPayments completes or redirects the invoice. If a crypto network is still confirming, support can reconcile the order with the invoice identifier.